TRAC MARKETING BLOG
B2C and B2B marketing blog with tips & best practices on digital marketing, email marketing, marketing automation.

Using marketing automation to address pain points in the customer journey.

Some clients need very little convincing while others need comparisons and testimonials before they will be persuaded to give serious...

If you’re a small marketing team or agency, life can get unnecessarily complicated. You’re driven to grow your business. You know what...

The area of marketing automation is growing at lightning fast speed with widespread recognition. Even those in non-Marketing related...

The General Data Protection Regulation is here If you’re involved with inbound marketing or content strategy for your organisation,...

Machine learning, artificial intelligence (AI), marketing AI, behavioural monitoring, marketing automation, rules-based solutions,...

In the changing landscape of digital marketing, email marketing has become incredibly under-utilised. Much of the focus is put on other...