MARKETING AUTOMATION TRAINING

Definitions & creating a business Case

What is Marketing Automation and how can organisations use it to increase their effectiveness and efficiency?

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Modelling Customer journeys

You’ll discover how to model your customers’ journeys (based on an understanding of the main different types of customer journeys). You’ll also learn how to plan content based on these insights and how Marketing Automation can support you.

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Creating acquisition campaigns & nurture programmes

How to plan your efforts with the highest chances of success. You’ll find out how to create your own Nurture Track (based on an understanding of the main kinds of Nurture types and flows).  You’ll also learn about how Marketing Automation can help execute your plans and how to integrate online with offline.

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Lead Scoring & Routing

We’ll discuss the different ways to score a lead (including Implicit, Explicit and the Lead Spectrum). You’ll also learn how to create your lead scoring model and then use its insights to use Marketing Automation.

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WHO SHOULD ATTEND?

You’ll enjoy this course if you’re looking to automate online campaigns for greater results. There’s value in this course for both marketers who are ‘new’ to Marketing Automation, as well as more experienced marketers who want to deepen their knowledge.

 

HOW WILL I BENEFIT?

After enjoying our 1-day training course, you will be able to:

• Select the right Marketing Automation strategy for your business’ goals

• Generate and use customer insights to promote the relevant content 

• Align your marketing and sales functions to increase revenue

• Demonstrate marketing value and accountability, by tracking marketing sourced and influence leads, opportunities and revenue

• Develop a measurement strategy that will allow you to maximise the business value of your Marketing Automation efforts