BUSINESS BENEFITS OF
MARKETING AUTOMATION

 

 

THE BENEFITS OF MARKETING AUTOMATION

Marketing automation provides not only regained time and resources but measurable ROI towards all your marketing efforts.
 
Marketers who use marketing automation believe that these are the key benefits that marketing automation has delivered to their business
86%
IMPROVED LEAD MANAGEMENT AND NURTURING
MEASURABLE RESULTS
73%
ENHANCED TARGETING AND PERSONALISATION
66%
SEAMLESS CAMPAIGN EXECUTION AND TRACKING
64%
INCREASED EFFICIENCY AND PRODUCTIVITY
61%
MARKETING AND SALES ALIGNMENT
50%
BETTER CUSTOMER RELATIONSHIP MANAGEMENT
30%
ACQUISITION OF BUSINESS INTELLIGENCE
16%
IMPROVED USER ENGAGEMENT
14%
75%
75% of businesses using marketing automation see return on their investment within 12 months
78%
78% of  marketers say that marketing automation increases revenue
OTHER
3%
"By 2020, 85 percent of customer relationships with business will be managed without human interaction"
Gartner 360 summit 2014 
 

SMALL BUSINESSES AND MARKETING AUTOMATION

Small business up take up of marketing automation is expected to to increase by 80 percent by 2020 
24 percent of B2B marketers are not using marketing automation 
24%
27 percent of marketers are using marketing automation but dont use many of its key features
27%
Only 14 percent of marketers rate themselves as advanced users of marketing automation
14%
Top performing small businesses are 7 times more likeley to have invested in marketing automation to drive growth
 

BUILDING CLIENT RELATIONSHIPS 

Marketing automation increases up sell and cross sell potential
Percentage of sales driven from existing customers
50%
With Marketing Automation
30%
Without Marketing Automation
By utilising customer data to inform behavioural triggers, small businesses can automate cross selling and up selling of thier existing client base.
 
75%
75 percent believe email is the most cost effective method for personalised communications and measuring effectiveness
95%
Of small businesses use email as thier main channel for communicating with leads and customers
Email is a key automation tool for small businesses

HAVING AN EMAIL STRATEGY IS CRUCIAL

Top performing small businesses are 5 times less likely to send large volume (batch and blast) email campaigns after investing in marketing automation
Email is a key automation tool for small businesses

GETTING STARTED WITH MARKETING AUTOMTION

75%
75 percent believe email is the most cost effective method for personalised communications and measuring effectiveness

GETTING STARTED WITH MARKETING AUTOMTION

Keep it simple to start and grow as your confidence builds
75%
75 percent believe creating content is the most difficult aspect of getting started with marketing autoamation
64%
64 percent say configuring the rules based engine and building campaigns is the most difficult aspect of getting started  with marketing autoamation
Top performing small businesses start by utilising pre-configured templates and standard settings and then adjust over time

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