MARKET SMARTER - Trac marketing automation enables you to easily create complex, campaigns that can run across multiple channels – digital, social, email and mobile.
AFFORDABILITY - creating sophisticated campaigns with dynamic content and progressive profiling that incorporate account-based marketing rules are no longer the luxury of those with big budgets.
WHY TRAC MARKETING AUTOMATION SOLUTIONS
TRAC Marketing automation empowers you with the ability to personalise each individual buyer's journey around their behavioural traits instead of forcing each visitor to follow the same sales cycle with no consideration of their preferences. The software enables you to create a dynamically engaging communications series that provides a seamless experience. With your campaign responding to your audience's actions, marketing automation can bring your demand generation strategy to life with personalisation and customisation- in a way that was only imaginable before now.
LEAD NURTURING FOR MODERN BUSINESSES
Lead nurturing is a vital component in your demand generation strategy because you cannot appeal to your audiences' interests effectively without being familiar with their various desires, intentions, habits and pain points. In fact, it is nearly impossible to increase your conversions and improve the ROI of your marketing effort if you are not able to customise each individual’s journey based on their psychological preferences.
Sounds impossible? Not with TRAC Marketing Automation!
MARKETING AUTOMATION SOLUTIONS MADE SIMPLE
With TRAC Marketing automation, it’s simpler than you would imagine building cross-channel, lead generation and nurture campaigns as well as highly personalising your communications to your audience.
Our Solution simplifies the process with easy to use drag and drop campaign builders and email creation tools that almost anyone can master.
As a result, it's now possible to launch campaigns in less time than you thought possible.
SOCIAL MARKETING AUTOMATION WITH TRAC MARKETING
Marketing automation allows you to streamline all of your social media activity with consistency while sustaining your audience's attention.
Through social monitoring and automated triggered responses, TRAC Marketing automation helps to improve the relationship between you and your audience by making your posts and responses more relevant and timely with less effort
As a result, your brand has a more prominent appearance on their timeline.
The TRAC Marketing automation platform comes pre-configured with a number of plugins to integrate with the majority of popular systems, but there also has an open API to allow you to connect to almost anything.
So the whether is Salesforce, Microsoft Dynamics, Linkedin, Twiter or something else you will be able to connect.
TRAC Marketing automation is packed with features to take your marketing effort to the next level
The visualised campaign builder allows users to quickly and easily create automated multi-channel communications with relevant content by segment, optimised in formats the audience prefers.
FIND THE CHANNEL THAT WORKS
The simple user interface allows you to iterate on content variations and delivery channels and quickly learn which channels most effectively help you reach your audience.
MEASURE AND IMPROVE
Measure campaign results in a single view, or by individual component, and quickly adapt campaigns based on results to continually improve engagement and conversion.
MORE THAN JUST EMAIL
Automate personalised messages to your audience through multiple channels - including email, social, SMS, mobile or directly on the web - all in the same simple, visual campaign workflow tool.
WIDE VARIETY OF TRIGGERS
Automatically guide your audience through each of the stages of the buying process by easily triggering communications based on a wide range of contact information and activities.
Through data collection and marketing intelligence insights you’ll know how to engage your prospects and customers through the most effective channel.
Capture anonymous and known visitor traffic at a contact level to see where your audience is coming from, when they convert to a known contact and how they are engaging with you.
Create targeted multi-channel campaigns and dynamic content triggered by page visits and behavior to give your audience more of what they want, through the channel they prefer.
EMAIL MARKETING PLATFORMS
The visualised campaign builder allows users to create multi-touch automated emails by segment, or send ad-hoc email blasts when you have relevant information to share with large groups
FULLY CUSTOMISABLE TEMPLATES
Create emails from scratch with TRAC's intuitive email editor, or design your own templates and start sending professional, mobile-ready communications within minutes.
OPTIMISE AND ITERATE
Improve email performance by incorporating A/B testing and real-time reports on key metrics to understand which tactics perform better, then adjust to improve conversion rates.
MAKE BETTER CONTENT DECISIONS
By monitoring traffic data over time you'll be able to understand trends about where your visitors, contacts, and customers become engaged, allowing you to make more informed content development decisions based on your audience's interests.